My approach to design

Step 1

Uncovering human and business insights

I plan and conduct research to inform design decisions. I use a combination of research methods to gather qualitative and quantitative data, including user behaviour, service performance insights, but also internal operations and processes audits. This phase is crucial to ensure both stakeholders and multi-disciplinary teams are aligned on the challenges at hand, as well as informing the project plan.

Step 2

Framing problems and contextualising opportunities

I make sense of chaos, find connections, filter, and prioritize insights to identify opportunities for innovation, service & product improvement. I translate raw research data into tangible artifacts like service blueprint, customer journeys and framework, CX principles, process diagrams, stories or mockups. These help identify the most critical pieces of information, and are powerful tools to align stakeholders, support decision making, and communicate insights to the wider organization.

Step 3

Designing evidence-based solutions

Once the focus is clear, I support and facilitate ideation through co-creation workshops. I help stakeholders formulate shared vision, goals and ambitions for their customer experience, services and products. My focus is to formulate concept rooted in research findings to ensure relevance, feasibility, and long-term impact. From quick ideas, I develop prototypes and detail the experience through artefacts like service blueprints, experience prototype, operational processes, digital screens.

Step 4

Driving continuous improvement

Using research as a tool for ongoing measurement, feedback, and iteration, I making sure the drafted experience is optimal. I conduct user testing, implement pilots and tool for ongoing measurement, feedback, and iteration, to measure the effectiveness of the solution and enable the service to evolve with user needs and market dynamics.

Shines ✨ from people
I worked with

“Neve is our MVP of the year. In every projects, she has shown great confidence in handling client interactions and approaches her work with great amount of independence and responsibility. Her proactive and engaging approach to project not only makes collaboration enjoyable but also serves as a motivating force for the entire team.”

Jael Koh

Senior Digital Designer at State of Tomorrow

“Neve really thinks thoughtfully about presenting and communicating her work. Wether or not she is presenting, she will create a deck to provide an overview which is incredibly helpful. It’s something that saves me time by not having to start from scratch but also makes sure I understand her thought process.”

Luke Veerman

Service Design Lead at State of Tomorrow